Two-Step Advertising for Small Business

This podcast includes advertising tips for small business. It is an interview with Liz Walker from Chrysalis Creative Marketing and fellow Duct Tape Marketing coach. Liz has been in advertising for many years. She has worked for some of the largest agencies in the world on accounts like Hewlett Packard, IBM and P&G. She is now focused on small business and talks about what she learned from large company advertising that can be applied to small business.

Liz also teaches at the Schulich Executive Education Centre at York University. She has taught undergraduate marketing and advertising at Mohawk College and George Brown College.

She was the subject of a W Network documentary and was named one of Canada’s Agents of Change by Strategy Magazine. She writes on marketing for Microsoft Small Business +

Liz’s website is http://www.chrysaliscreativemarketing.ca

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