Bulls-Eye Marketing

Bulls-eye picture Back in August of 2007, Bill Dolan, Jeff Schneider and myself were asked to do a series of marketing and sales seminars for the Portland Business Alliance. The seminars are intended to be of help to small businesses.

This podcast is a recording of the first in a series of 6 seminars and covers target marketing — picking your bulls-eye target. It introduces the concept of your Ideal Customer Profile (ICP) and that these are the customers you want more of. The seminar talks about how to identify your ICP and how to reach them.

Handouts are available with a summary of the key points and these can be found on the main Market Accelerators website. Many thanks to Spirit Media who made the recording. Bill Dolan introduces the podcast.

Note that this recording is almost an hour long so you may wish to download it to listen in your car! Comments are very welcome. I’ve just noticed that this recording is playing slightly slowly. If you download it (see link under this) it plays fine.

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