The Power of Radio Advertising

Radio advertising is something that is often not even considered by many small businesses and yet if done right can be affordable and effective.

I have been fortunate to be able to interview a couple of talented people to shed some light on the topic of radio advertising for small businesses. The first interview is with Lorna Dobberstein from KPAM radio (she was with KPDQ when this was recorded) in Portland Oregon. Lorna gives us some insight as to why radio can be so powerful. She also gives us information about how radio works and some best practices to consider.

If you wish to reach Lorna you can do through by contacting me and I will send you her contact details.

The second interview is with Phil Bernstein of Clear Channel radio whose stations include KEX-AM, K103FM, Z100 and others. Phil has been in the radio business for many years and has compiled a white paper called “7 Deadly Advertising Mistakes and How to Fix them”. Its not specifically about radio advertising but Phil obviously draws heavily from his experience in radio.

I think you will enjoy both these interviews as they are very informative.

Here is the first with Lorna Dobberstein. You may notice that I had a very heavy cold when we recorded this interview!

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