In this interview, Phil Bernstein from Clear Channel gives us some immensely practical advice for effective advertising. Phil has been in radio for over 13 years and has witnessed many advertising mistakes which he talks about here. Some of them will make you wince.
Phil has a white paper called "Seven Deadly Advertising Mistakes and How to Fix Them". You can get your own copy by visiting www.fixadmistakes.com
What other topics would you like to see in these podcasts? Any suggestions on other people to interview?
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Great podcast, Phil. Good info, well presented. Worth repeated listening.
-RS
Thanks Phil for sharing all your good experience e with us. It was really helpful to me. Merry Christmas