PR Insights

In this interview with my guest Casey Boggs, President of LT Public Relations, we learn:

What is PR
With the decline in the national media, why is PR still important
Examples of good PR campaigns
How to know if your PR is working
Top tips to successful PR
Should you be controversial to get PR?
PR trends

Casey has spent more than 12 years in market communications working with a variety of companies in different industries. He has helped develop some of the largest public relations and advertising campaigns in the financial services, consumer and technology industries including PR Week’s 2004 Campaign of the Year. At LT Public Relations, Casey oversees the strategic public relations efforts for national and local banks, credit unions, financial planners/investors, insurance companies and law firms.

Before forming LT Public relations, Casey managed many accounts for two of the worlds largest public relations agencies, Waggener Edstrom and Weber Shandwick.

Don’t forget to visit his interesting public relations blog. he can also be reached by phone at 503-477-9215.

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1 Comment »

Fantastic interview.

Comment by Mac — August 25, 2008 @ 1:54 pm

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