The Power of Radio Advertising

April 10th, 2008

Radio advertising is something that is often not even considered by many small businesses and yet if done right can be affordable and effective.

I have been fortunate to be able to interview a couple of talented people to shed some light on the topic of radio advertising for small businesses. The first interview is with Lorna Dobberstein from KPAM radio (she was with KPDQ when this was recorded) in Portland Oregon. Lorna gives us some insight as to why radio can be so powerful. She also gives us information about how radio works and some best practices to consider.

If you wish to reach Lorna you can do through by contacting me and I will send you her contact details.

The second interview is with Phil Bernstein of Clear Channel radio whose stations include KEX-AM, K103FM, Z100 and others. Phil has been in the radio business for many years and has compiled a white paper called “7 Deadly Advertising Mistakes and How to Fix them”. Its not specifically about radio advertising but Phil obviously draws heavily from his experience in radio.

I think you will enjoy both these interviews as they are very informative.

Here is the first with Lorna Dobberstein. You may notice that I had a very heavy cold when we recorded this interview!

Listen Now:

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The Power of AdWords for Small Business

February 25th, 2008

This is an interview with Tom Hale from Thomas Creek Concepts in Portland Oregon. Tom is an AdWords expert and consultant. He helps companies (small and large) to optimize their AdWords marketing budget. In this interview Tom gives us an overview of Google’s AdWords and explains some of the ways it can be used.

Note that this is not an AdWords “how-to” but more an overview of the concept and a way to approach AdWords which will increase your probability of success.

Listen Now:

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Bulls-Eye Marketing

January 12th, 2008

Bulls-eye picture Back in August of 2007, Bill Dolan, Jeff Schneider and myself were asked to do a series of marketing and sales seminars for the Portland Business Alliance. The seminars are intended to be of help to small businesses.

This podcast is a recording of the first in a series of 6 seminars and covers target marketing — picking your bulls-eye target. It introduces the concept of your Ideal Customer Profile (ICP) and that these are the customers you want more of. The seminar talks about how to identify your ICP and how to reach them.

Handouts are available with a summary of the key points and these can be found on the main Market Accelerators website. Many thanks to Spirit Media who made the recording. Bill Dolan introduces the podcast.

Note that this recording is almost an hour long so you may wish to download it to listen in your car! Comments are very welcome. I’ve just noticed that this recording is playing slightly slowly. If you download it (see link under this) it plays fine.

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Two-Step Advertising for Small Business

January 8th, 2008

This podcast includes advertising tips for small business. It is an interview with Liz Walker from Chrysalis Creative Marketing and fellow Duct Tape Marketing coach. Liz has been in advertising for many years. She has worked for some of the largest agencies in the world on accounts like Hewlett Packard, IBM and P&G. She is now focused on small business and talks about what she learned from large company advertising that can be applied to small business.

Liz also teaches at the Schulich Executive Education Centre at York University. She has taught undergraduate marketing and advertising at Mohawk College and George Brown College.

She was the subject of a W Network documentary and was named one of Canada’s Agents of Change by Strategy Magazine. She writes on marketing for Microsoft Small Business +

Liz’s website is http://www.chrysaliscreativemarketing.ca

Listen Now:

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